How to Build a Personal Brand

In this video, we look at how you can start building a personal brand in 5 easy steps.

A personal brand can be a powerful tool for founders and businesspeople, providing great opportunities and helping with things like raising money.

The first step is to determine your position in the market by figuring out what you stand for, what your values are, and what you want to be associated with. Next, choose the right channel for you and your audience, considering factors like format and frequency. LinkedIn is great for business and medium to longer written formats, while Twitter is good for short, fast formats and can be entertaining. Instagram is best for visual content, while YouTube is good for longer, more in-depth content.

We also look at where how to get inspiration from big personal brands like Gary Vaynerchuk and Elon Musk.